After all, 233 million is a massive figure, and Loombe and her team know it. Loombe knows Netflix’s customer base is a boon, but the team must also consider appealing to as many people as possible. “I don’t know where they will be a year from now or even three, but based on the moves they’re making, they’re not just committed but playing to win.”įilling Out The Ranks Filling Out the Ranks “The way I see it, though, is that while Netflix is a very mature service in the sense that it has revolutionized streaming movies and series, it’s also very early on with its games offering,” he says.
Matt Casamassina of Rogue Games attributes it to the service still being in its infancy compared to the rest of Netflix. This lack of top billing might seem a deterrent, but those working with Netflix claim they’re not really concerned. As mentioned before, finding the Netflix Games section of the main screen requires a decent amount of scrolling, and while specific tabs exist for new programming and downloads at the bottom of the screen, games get no such feature. While Netflix’s inclusion of its games portfolio into its normal subscription makes sense, what’s less clear is how the company plans to feature those games in its mobile app. Right Under Your Nose Right Under Your Nose
